About
Successfully Onboarding, Upselling and Retaining Agency Clients for 25 Years
Kelle has grown clients for every single agency she’s ever worked for. She can help you too!
Kelle Porter
Fractional Chief Client Officer & Senior Account Director
With 20 years of agency client service experience, Kelle has a unique knack for developing fiercely loyal bonds with clients and agency team members. She’s worked at large agencies in Toronto and Calgary but prefers the smaller independent shops where there is an opportunity to make an impact. She’s worked on clients like Procter & Gamble, Home Depot, Revlon, Shoppers Drug Mart, Hyundai, Bloomin’ Brands, Molson, TD, Royal LePage and many more. Her unique management style has been stated as “inspiring” as she takes a hands-on approach to mentoring team members individually. Book a meeting to find out how Kelle can help you improve your agency’s client experience.
Recent Success Stories
Kelle is known in the industry for her strong client service skills, her positive attitude to being an ‘in the trenches with the troops’ management style and her multi-tasker project management skills. She has organically grown accounts at every single agency she’s ever worked! Here are some notable and recent career acheivements:
Stabilization of Accounts
Kelle recently helped an agency reduce client churn from +30% to less than 12% in under 2 years. Not only that, she was able to begin to grow the retained accounts by offering new digital marketing solutions to the clients.
Remember that old term AoR?
Kelle took one $5,000 project for a new client and turned that client into a $4M acccount in 4 years! And at an industry event she was floored when the client introduced her as a representative of their AoR! Who knew that was still a thing!
Got the Shop Listed as the “Preferred Digital Vendor” for P&G
Kelle took a 1-year maternity leave gig and was able to build trust and confidence with the Digital Lead at Procter & Gamble – so much so that a communication went out to every P&G brand manager that this agency was the ‘preferred digital marketing vendor’. The agency went from one project to 14 active projects when the Kelle’s contract ended. The agency kept her on longer (that has happened more than once).
The Magic Mentor
Kelle is young and heart and was a team manager for a men’s U19 football team so she knows how to manage young people. Junior staff seem to love working with Kelle. More than one former report has said “I learned so much from you”. She is fair but firm and leads by example. Those coaching skills come in handy to mold, motivate and inspire the next generation of account service teams!
Strategic Leadership for Transformative Marketing Success
Discover what people are saying about working with RainMaker Marketing. These are actual quotes and we can prove them!
“You are the best Account Director I’ve ever worked with. Kind. Supportive. Motivator. Great Leader.”
“It’s been such a pleasure working alongside you. Your drive, positivity and collaborative spirit have made a lasting impression on me. Not only have you been a great teammate but also a genuine source of motivation.”
“Best Office Mom ever!”
The Digital & Account Teams
Treefrog
“I worked with Kelle for almost 4 years. She knows how to lead national and local marketing programs that get results. Her knowledge of digital strategy and marketing solutions is impressive. I highly recommend using her skills to run a small business or a national franchised business’ marketing efforts.”
Martin L.
Former VP Western Canada, Tirecraft
“One of my favourite Account Directors of all time! She can handle tough client negotiations with ease. She is truly talented in her ability to gain client trust and grow agency business.”
Ted S.
Owner, Rebel Digital