Category: Agency

This blog post has been written by a human with experience in Account Team Coaching.  Because while some things can be automated within the Agency Account Services job description, securing sales and developing solid human relationships requires the critical thinking of a real human. It’s mid-September.  Your clients are starting to plan their budget requirements…

If you run an advertising agency in Canada, you’ve probably felt the pressure of keeping your pipeline full while trying to maintain healthy margins. But here’s a truth many agency owners overlook: you don’t always need more clients to grow revenue. Often, the biggest impact on your bottom line comes by reducing client churn. Why…

Most eCommerce companies make nearly 40% of their annual sales during the 8 weeks leading up to Christmas Day.  So, with only 180 days left until the Big Day you’ll need to start planning your eCommerce holiday strategy this summer to be ready to start your November 1st  Christmas holiday marketing campaign.  That means you…

As a marketing or advertising agency owner in the GTHA, you’re no stranger to rapid change. From shifting client expectations to evolving tech platforms, you’ve adapted time and again. But artificial intelligence (AI) isn’t just another trend. It’s a seismic shift—one that will fundamentally alter how you structure your team, hire talent, and protect your…

A.I is Changing the Agency Model  The agency environment is having to adapt quickly to Artificial Intelligence.  More clients are demanding agility on smaller budgets.  More agency teams are working remotely. And more leaders are looking for senior-level expertise without the overhead of full-time C-suite hires. It got me thinking: What if we reimagined the…